5 Small Business Tips for Christmas Digital Marketing | RAW Digital Training

5 Small Business Tips for Christmas Digital Marketing

Social Media Weekly Digest October
Social Media Weekly Digest
14th October 2016
Celebrating our successes of 2016
25th November 2016

5 Small Business Tips for Christmas Digital Marketing

With Christmas almost upon us, businesses everywhere are beginning their Christmas Digital Marketing campaigns. Eagerly awaited Christmas adverts from big brands such as John Lewis which are traditionally designed for TV, but now viewed and shared across social media platforms, have become nationally recognised symbols of the holiday season.

Big brands aside, what can smaller businesses do to engage with their audience this festive period? Here are our 5 tips for a Social Christmas:

  1. Research – Cast your mind back to the last couple of Christmases, what were your peers and industry leaders sharing? What were your target group interacting with? Also look at current Christmas marketing that is ongoing now. Use this research to inform the type of content you will collate for your digital marketing channels.
  2. BE PREPARED! – First and foremost, for small businesses Christmas is one of the busiest times of year, both in our personal lives as well as professionally. This means meticulous planning to enable you to keep on top of your digital marketing over the crucial festive period. Think about the type of content you intend to share, create / curate your content, and schedule it ahead of time using social media management tools such as Hootsuite and Buffer.
  3. #Hashtags – Hashtags are a powerful way of indexing content and making your business visible to a wider audience. There are different hashtag strategies businesses adopt including branded hashtags, product specific hashtags, industry hashtags. This Christmas, why not use a festive themed branded hashtag with all your Christmas content. To take things to the next level, encourage your audience to use the hashtag too, giving you a great source of user generated content to re-share.
  4. Black Friday – An American holiday shopping tradition now adopted by us British consumers offers a great opportunity for retailers both large and small to see a large spike in sales. Decide on your Black Friday offers early, and create visuals and copy to form part of your Christmas content schedule in the weeks leading up to the event.
  5. Be ready to engage – Consumers are communicating with brands through social media more now than ever before. Be ready to answer those stressed consumers’ questions as quickly as possible and also, re-share and engage with any positive content posted about your brand by your audience.

If you would like some help or advice on implementing your Christmas Digital Strategy get in touch with the team here at RAW Digital Training.

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