Digital Export Durham | RAW Digital Training

Digital Export Durham

A unique opportunity for businesses with a base in County Durham to attend a range of innovative, expert led courses. If you are interested in exporting now or in the future, make the most of this exciting programme which is running for a limited time only!

Do you have a member of staff who could benefit from these cutting edge courses? Or would you like to attend to see how your business could grow overseas by using digital? The great news is that these are fully funded, and you can attend as any as you like - just a quick Eventbrite form to secure your place!

The Durham digital initiative is a pilot project operated in conjunction with North East World Wide’s “Enhancing North East Presence in Overseas Markets”. The project is part funded by the European Commission’s European Regional Development Fund and the UK’s Department for International Trade.

It is testing ways to aid Durham based SMEs digital capabilities in order to significantly boost local export performance.

Book away with the links below or you can contact Isaac@rawdigital.training with any queries.

Course Dates

Video Strategy and Budget Advertising - Thursday 11th January - Finchale, Durham
International video content strategy (9:30-12:30)

Video is a vital part of digital marketing in today's business world. But where do you begin? Will you create videos for promotion for your target international market? Perhaps it’s how to guides for your products or for your website? Let’s make a serious start on this vital aspect of digital marketing. You’ll learn all about:

  • Why video for your business
  • Recording content on a budget
  • Facebook vs youtube vs ???
  • Setting up a YouTube channel
  • Growing your YouTube channel
International advertising on ANY budget (13:30-16:30)

This Advanced Social Media Advertising course is a must attend. Reaching new markets has never been easier, thanks to the seriously advanced features of digital and social media advertising. Get fully to grips with how to use the advertising tools on social media, and see how targeted you can get with any budget! You’ll leave knowing all about:

  • Facebook and Twitter advertising tools and how to use them
  • Tracking adverts from Twitter and Facebook
  • Pixel implementation on your website
  • How to create advertising strategies that convert
Delivered by Steven Cole

Steve is Director of North East based strategic consultancy Colehouse Digital. He has worked closely with some of the UK’s most influential media brands on award winning campaigns across various social media platforms.

Video StrategyInternational Advertising
Social Media Masterclass - Thursday 18th January - Finchale, Durham
One Day Social Media Masterclass (9:30-16:00)

If you need to brush up on knowledge of each social media channel and how it works, then this is the course for you. Our social media for business expert will take you through Facebook, Twitter, LinkedIn, and Instagram. You’ll understand:

  • How each channel works for businesses
  • Fundamentals of each channel and how to leverage
  • Which channels are suitable for your business
  • How each channel helps to reach international markets
Delivered by Shaun Hogg

With a degree in Computer Science followed by working as a PHP developer, Shaun is the founder of his own digital agency which offers various marketing services as well as content development in order to bring clients’ businesses to life. In addition to this, Shaun has led the marketing team at one of Teesside’s leading branding agencies.

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SEO Day - Tuesday 23rd January - Finchale, Durham
Inbound International Sales - SEO day (9:30-16:00)

How are international customers going to find you on Google? Search Engine Optimisation is something that absolutely every business wants to get right, after all the sales figures soon stack up when you do! This is an essential day for businesses who want their SEO to work for them. Whether you want understanding to then use an agency, increase your knowledge in house, or have already undergone SEO activity and want to revisit it - come along and let’s get cracking! You’ll leave the day:

  • Understanding Google Analytics and how it relates to your business
  • Understanding Google’s Search Console and how it relates to your business
  • Geo Targeting, Analytics and Your Website Strategy
  • Your steps for moving forward
  • A special funded to support SEO
Delivered by Helen Turley

Helen has over a decade of experience working in the digital sector and is the managing director of her own company, Inner City Digital. Having a strong passion for social media as well as SEO, Helen has the ability to transform businesses and provide serious results.

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International Impact and Working with Agencies - Friday 26th January - The Work Place, Newton Aycliffe
Creating International Impact with Digital Marketing (9:30-12:30)

What will you really achieve internationally from digital? This session gets back to basics, forgetting the digital & social for a moment, we’re going through exercises which look at raw numbers, helping you to nail down what the end result is that you would like to create i.e. £X,000 in sales and then working back over.

You will leave with a with a crystal clear vision of the steps they need to put into place to get where you want to be, things would be planned out solid KPI’s to task someone / an agency / yourself to deliver in order to achieve that goal.

Working with Agencies (13:30-16:30)

Whether your website is needing an overhaul or you need to outsource your digital marketing or SEO, or if you are looking for staff now or in the future to work in house on digital marketing, this course will help you massively. You’ll leave the course and our digital expert with absolute clarity on:

  • How to work with agencies
  • Budgeting effectively
  • Saving time
  • Reprorting
  • Assessing impact
  • Use of freelancers
  • Recruitment of digital roles
  • Funds available to help you
Delivered by Shaun Hogg

With a degree in Computer Science followed by working as a PHP developer, Shaun is the founder of his own digital agency which offers various marketing services as well as content development in order to bring clients’ businesses to life. In addition to this, Shaun has led the marketing team at one of Teesside’s leading branding agencies.

Digital Marketing Working With Agencies
Digital Bitesize Day - Wednesday 31st January - The Work Place, Newton Aycliffe
Digital Bitesize Day (8:30-17:00)

A day of brilliant bitesize sessions of 2 hours each. These subjects are hugely popular so book on for one, a few, or all!

  • SEO Fundamentals
  • Keyword Research, Metadata and Tracking in the UK and Abroad
  • Fundamentals of Website Content
  • Content Strategy Checklist
  • The Essential Blogging Checklist
Delivered by Helen Turley

Helen has over a decade of experience working in the digital sector and is the managing director of her own company, Inner City Digital. Having a strong passion for social media as well as SEO, Helen has the ability to transform businesses and provide serious results.

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E-Commerce - Wednesday 7th February - Finchale, Durham
E-Commerce for international (9:30-16:00)

Whether you’re just getting started with Ecommerce or are a seasoned online seller, this training day goes behind the scenes of the vital fundamentals needed to sell effectively online. You’re taught by a full time website expert with international experience who will teach you and guide you through

  • The key components of e-commerce
  • Why selling online is a great idea
  • The various platforms that help you
  • Key aspects to consider when fulfilling orders
  • How to improve your customer's experience of your website
  • How to optimise your website
  • How to stay safe when selling online
Delivered by Clement Gonet

With over a decade’s worth of experience in website development as well as expertise in WooCommerce, Clement is the epitome of professional, enterprise-level website development.

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