Digital Export Durham | RAW Digital Training

Digital Export Durham

How can you use digital to reach new markets overseas with your product or service? Let us show you!

A unique opportunity for businesses in the North East to attend a range of innovative, expert led courses. Whether you are already exporting now or would like to explore the idea for the future, do make the most of this exciting programme which will help you understand how digital can help you reach new markets.

The great news is that these are fully funded, and you can attend as any as you like - just a quick Eventbrite form to secure your place!

This initiative is a pilot project operated in conjunction with North East World Wide’s “Enhancing North East Presence in Overseas Markets”. The project is funded by the European Commission’s European Regional Development Fund and the UK’s Department for International Trade. It is testing ways to aid SMEs digital capabilities in order to significantly boost local export performance.

Book away with the links below or you can contact Isaac@rawdigital.training with any queries.

Course Dates

E-Commerce - Wednesday 7th February - Finchale, Durham
E-Commerce for international (9:30-16:00)

Whether you’re just getting started with Ecommerce or are a seasoned online seller, this training day goes behind the scenes of the vital fundamentals needed to sell effectively online. You’re taught by a full time website expert with international experience who will teach you and guide you through

  • The key components of e-commerce
  • Why selling online is a great idea
  • The various platforms that help you
  • Key aspects to consider when fulfilling orders
  • How to improve your customer's experience of your website
  • How to optimise your website
  • How to stay safe when selling online
Delivered by Clement Gonet

With over a decade’s worth of experience in website development as well as expertise in WooCommerce, Clement is the epitome of professional, enterprise-level website development.

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SEO Day - Wednesday 21st February - Finchale, Durham
Inbound International Sales - SEO day (9:30-16:00)

How are international customers going to find you on Google? Search Engine Optimisation is something that absolutely every business wants to get right, after all the sales figures soon stack up when you do! This is an essential day for businesses who want their SEO to work for them. Whether you want understanding to then use an agency, increase your knowledge in house, or have already undergone SEO activity and want to revisit it - come along and let’s get cracking! You’ll leave the day:

  • Understanding Google Analytics and how it relates to your business
  • Understanding Google’s Search Console and how it relates to your business
  • Geo Targeting, Analytics and Your Website Strategy
  • Your steps for moving forward
  • A special funded to support SEO
Delivered by Helen Turley

Helen has over a decade of experience working in the digital sector and is the managing director of her own company, Inner City Digital. Having a strong passion for social media as well as SEO, Helen has the ability to transform businesses and provide serious results.

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International Impact and Social Media Fundamentals - Wednesday 28th February - The Work Place, Newton Aycliffe
Creating International Impact with Digital Marketing (9:30-12:30)

What will you really achieve internationally from digital? This session gets back to basics, forgetting the digital & social for a moment, we’re going through exercises which look at raw numbers, helping you to nail down what the end result is that you would like to create i.e. £X,000 in sales and then working back over.

You will leave with a with a crystal clear vision of the steps they need to put into place to get where you want to be, things would be planned out solid KPI’s to task someone / an agency / yourself to deliver in order to achieve that goal.

Social Media Fundamentals (13:30-16:30)

Our savvy social media for business expert will take you through a whistle stop tour of Facebook, Twitter, and LinkedIn. You’ll leave the course and our digital expert with absolute clarity on:

  • Fundamentals of each channel and how to leverage
  • Which channels are suitable for your business
  • How each channel helps to reach international markets

Plenty of room for questions, so all those insider tips that you need or answers to questions that have been niggling - ask away!

Delivered by Shaun Hogg

With a degree in Computer Science followed by working as a PHP developer, Shaun is the founder of his own digital agency which offers various marketing services as well as content development in order to bring clients’ businesses to life. In addition to this, Shaun has led the marketing team at one of Teesside’s leading branding agencies.

Digital Marketing Working With Agencies
Digital Bitesize Day - Thursday 8th March - The Work Place, Newton Aycliffe
Digital Bitesize Day (8:30-17:00)

A day consisting of five brilliant digital sessions, running for 90 minutes each. These subjects are hugely popular so book on for one, a few, or all!

  • SEO Fundamentals
  • Keyword Research, Metadata and Tracking in the UK and Abroad
  • Fundamentals of Website Content
  • Content Strategy Checklist
  • The Essential Blogging Checklist
Delivered by Helen Turley

Helen has over a decade of experience working in the digital sector and is the managing director of her own company, Inner City Digital. Having a strong passion for social media as well as SEO, Helen has the ability to transform businesses and provide serious results.

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