This is our final instalment in the real-time digital marketing series, and this time we’re going to look at Periscope.
Periscope is a live streaming video mobile app founded in 2013 and is now owned by Twitter. Periscope enables you go “go live” with your mobile device and broadcast videos to your followers. Viewers can comment and ask questions in real time as well as send “hearts” of appreciation to the broadcaster and the broadcaster can see these comments and “hearts” and react to them instantly. This is a great way for companies to get involved with their customers instantly as they can respond to any question or query a customer may have when they comment on the broadcast.
Periscope has a direct link with Twitter so you can also follow your Twitter followers who are using Periscope easily once you sign up. Once you start a live broadcast, it is automatically shared on your Twitter feed. This informs your followers on both Periscope and Twitter that you are live and encourages them to join in the conversation. Users may also get smartphone notifications that you are broadcasting live to increase the size of your Periscope audience! The difference between Periscope live broadcasting and Facebook live broadcasting is that videos on Periscope are only available for 24 hours – this is a bit more exciting as it encourages people to join in the conversation as soon as they can to make sure they don’t miss out.
The icons at the bottom of the home screen indicate the four main elements of Periscope:
–TV Icon – this acts as a home button and is where you can find all of the recent broadcasts from the people who you follow.
–Globe Icon – this allows you to view broadcasts from Periscope accounts globally and is where you can interact with new accounts. You can view any Periscope broadcast here and react to them with comments and “hearts”.
–Camera Icon – this is where you go to when you want to initialise and stream a live broadcast to your followers. This is the most important part of Periscope when you are wanting to get involved with real-time digital marketing. You can see how many people tuned in to your broadcast and get analytic information once your broadcast has ended.
–Group Icon – this is where you can find new people to follow to increase your Periscope presence. You can also adjust your Periscope profile settings here and see your followers.
Over 10 million users are using Periscope and are able to view any content they want, and users love the fact that it is instantaneous and completely organic. Periscope was the first app to let users broadcast live and reach a completely new and different audience every time. You can view any broadcast you like increasing the chance of gaining more viewers, as opposed to Facebook Live which only gets involvement from those who follow you, and vice versa. Using Periscope can be a way to increase your social media presence and give your customers something new to talk about. Don’t forget, it’s not always just about broadcasting yourself, but getting involved with other people’s broadcasts too. This is a great way to network with influencers and see what content other people are putting out there.