We’ve rounded up the latest social media updates within our Social Media Weekly Digest, including updates from Facebook and Twitter.
Facebook has introduced Messenger Lite for those with poor Internet speeds and older devices, to experience messaging technologies. Messenger Lite is simply a way to communicate without all of the added extras. It takes up less space on your device, impressively 95% smaller than their current messenger app and will be available within countries that are less advanced. The app is available to uses in “Kenya, Tunisia, Malaysia, Sri Lanka, and Venezuela. Facebook promises that more countries will be added in coming months.”
Facebook has now launched Facebook Marketplace, Facebook has gradually become a place where people buy and sell items with each other. Facebook has utilised this activity by creating a place where people can discover items and communicate with each other more easily – the Marketplace.
How to access the Marketplace
Head to your Facebook App and click on the icon at the bottom of your screen, as shown.
At the top of your screen there are 4 options:
Marketplace gives you the option to search for something in particular, and you can filter your search by location, category and price. There’s lots of different categories you can search from within the app too, like electronics, clothes etc. Once you first click into the Marketplace you will be shown items that are near you. To get more information about the product, click onto the image and this will then provide you with the details about the item, the seller and location. If you want the item, you can message the seller directly and arrange payment and delivery etc. You can also sell an item too, by clicking on the sell icon at the top bar, take a picture of your item, add a description, name and price, location and post! It’s as simple as that.
Twitter has finally rolled out Moments for everyone. Moments shows current topics that are popular, keeping you up to date with what’s happening around the world in an instant. The feature allows anyone to create and view Moments. Take a look at the how-to video below to you started creating your own moments.
For everyone who wants to make a Moment – starting today you can! Creators everywhere can now tell stories with Tweets. pic.twitter.com/ZJtNBoTPWf
— Twitter (@twitter) September 28, 2016
Customer Support Feature
Twitter has rolled out a new feature for businesses who provide customer support throughout their Twitter account. Often businesses have various Twitter accounts for different aspects of their services, this can make it difficult to know what account offers customer service, by adding this feature it enables businesses to tell their customers if they do provide customer service and which account to direct message, improving their customer service efforts. The feature also shows when the account is most active to send a direct message, customers are always wanting their messages to be answered right there and then, but providing an indiction of when they are most active will certainly help the customer know when to message to get an answer.
To add this feature you will need to navigate to Twitter’s dashboard, to enable this feature you must be able to receive direct messages, tick the box if you haven’t already. Scroll down to Support account and check the box – pretty easy!
How does the feature appear?
If you search for a business and it provides support it will disclose this underneath their account name, as shown by the second T Mobile account below. Once you click onto a business with the feature it displays that the business is responsive 24/7 within their bio.
That’s all for this weeks Social Media Weekly Digest. If you’ve any updates that we’ve missed make sure to leave a comment!
Sophie is an Advertising & Media graduate, and organises RAW’s marketing & digital trainers. Working across all areas of the agency, Sophie has insight and blogs about how RAW works, what we’re up to and marketing tips you need to be aware of.