So many businesses are yet to harness the power of Pinterest and use it as a valuable marketing tool. With an entire analytics dashboard and features such as rich and promoted pins having an active Pinterest account can really help to increase website traffic and even boost sales. In this two part series we’ll be starting from the very beginning, guiding you through the set up of your Business Account and providing some tips to help you create pinnable, engaging content. In Part 2, we’ll be taking a closer look at the Analytics and Ads Dashboard and highlighting some of their most useful features.
First things first, you need to sign up to for a Business Pinterest Account. It’s free, like a personal account, but it provides access to Analytics and Ads features that can be found on the top bar of your homepage. To sign up, simply click here. If you already have a personal Pinterest account you can simply convert your existing profile to a business one by following these 5 easy steps:
Now your business account is all set up and you’re ready to start creating boards, attract followers and start pinning!
It’s vital to add Pinterest ‘Pin It’ features to your website to make sharing easier for your audience. Make sure you include Pinterest Hover Buttons over images on blog posts and on your website.
It sounds obvious but there’s more to being successful on Pinterest than simply creating aesthetically pleasing content. Not only should your pins contain compelling images they should also have detailed descriptions to help with searching and contain text overlays if the subject of the pin is unclear. Ideally, you want your pins to become Rich Pins. Rich Pins contain additional information within the pin such as pricing, recipes and even maps and addresses . Pinterest explains the 6 current types of Rich Pins that you can create in more detail here.
As with any form of content creation, planning in advance is vital for maximum impact. Are there any popular holidays coming up, is a change of season on the horizon? Make sure your Pins are topical and relevant for busy times of the year.
If you can find a way to connect with a popular topic your chance of featuring on the ‘Popular’ feed and expanding your audience reach drastically increases. It requires quick thinking and creativity but it’s definitely something to consider on a daily basis.
The scheduling tool is your best friend here to avoid bursts of similar content appearing on feeds. Around 5-30 pins per day have been proven to be most effective, depending on how much content you are able to share.
The key to advertising a product on Pinterest is avoiding that in-your-face selling strategy. Carefully styled photos featuring your product work best. Asos and Etsy are wonderful examples of brands who use external content from their buyers to promote products. Selling a service? Make your Pinterest profile becomes a hub of information to teach and inspire others by featuring ‘How To’ boards and useful blog posts from your blog and content from others.
If you enjoyed the article make sure you stayed tuned for the second instalment of our Pinterest for Business series which will focus on the Analytics and Ads features.